Is this the beginning of the end of McDonalds?
Although a lot of the food scares me personally, the place still holds a special place in my heart.
Memories of chocolate fudge sundaes after eating 20 McNuggets make me happy.
But lets face it, there’s a massive food trend underway.
Check out their sales volumes courtesy of this Zero Hedge article,
Check out this quote from the article, McDonald’s Downsizes For the First Time in 40 Years:
Though the chain has dominated the fast food market for decades, recent competition and health consciousness has challenged the popularity of its product. The growth of chains like Chipotle, which recently stopped using genetically modified ingredients, has reportedly diverted customers away from McDonald’s. Additionally, the company is losing a share of its young patrons while the rise of boutique burger chains such as Five Guys has put a dent in profits.
According to the Associated Press, “McDonald’s Corp. has not reported an annual reduction in U.S. locations since at least 1970, according to archived filings with the Securities and Exchange Commission. For 1969, McDonald’s did not include a U.S. store count in its annual report.”
I know the conversation in our family has changed around food a lot in the last few years.
We’re not counting McDonald’s out yet. It’ll be interesting to see how this massive fast food machine changes even further over the next few years.